Colorado, Denver — 8 April 2026
Humanforce, a leading global provider of intelligent, AI-driven human capital management (HCM) solutions for frontline workforces, today announced a strategic partnership with Kroenke Sports & Entertainment (KSE) to optimize workforce management across KSE Colorado Venues. The partnership encompasses Ball Arena, home of the Denver Nuggets and Colorado Avalanche, DICK'S Sporting Goods Park, where the Colorado Rapids compete, and Paramount Theatre.
In particular, Ball Arena employs an average of 700–800 staff members, scaling to more than 1,000 during major events to support a wide variety of functions including security, guest services, and ticket operations. Managing such a dynamic and flexible workforce presents unique challenges, particularly as the venue transitions between NBA, NHL, and large-scale entertainment events.
By implementing Humanforce's modern, cloud-based platform, Team KSE will gain real-time visibility of schedules, staff event availability, and attendance, while streamlining communication and engagement to event staff through a modern mobile app experience. The solution will enable Ball Arena to deliver seamless and consistent employee experiences across its operations.
“It is our responsibility to deliver a world-class event experience for our fans and that starts with our staff,” said Kelsey Cerrone, Sr. Director, Event Safety & Integrated Operations, KSE. “By managing workforce operations effectively, we can boost employee engagement, which creates a positive ripple effect on the game day experience.”
With Humanforce, Team KSE will streamline workforce operations across multiple employment types and departments, ensuring employees are onboarded consistently, scheduled efficiently, and paid accurately, helping raise the bar for live sports and entertainment experiences at Ball Arena.
“The United States is a critical growth market for Humanforce, and partnering with a world-class organization like Kroenke Sports & Entertainment is a tremendous validation of our platform,” said Clayton Pyne, CEO, Humanforce. “KSE sets the standard for live sports and entertainment, and we're proud to support their commitment to delivering an exceptional experience — starting with the people who make it all happen. This partnership reflects our vision to be the best-in-class HCM platform for frontline and flexible workforces, globally.”
The KSE partnership underscores Humanforce's accelerating momentum in the North American market and its growing reputation as the intelligent, AI-driven HCM platform of choice for organisations managing large, dynamic frontline workforces. Purpose-built for the complexity of shift-based and event-driven industries, Humanforce's platform harnesses AI and automation to bring together workforce management, HR, payroll, and employee engagement in a single suite — giving operators like KSE the real-time visibility and predictive insights they need to deploy the right people, at the right time, at scale. As live sports and entertainment venues worldwide face mounting pressure to attract, retain, and empower their people, Humanforce is uniquely positioned to help them turn workforce operations into a competitive advantage.
About Humanforce
Humanforce is a leading global provider of intelligent, AI-driven human capital management (HCM) solutions purpose-built for frontline and flexible workforces. Humanforce's employee-centred, industry-leading compliant cloud-based platform brings together Workforce Management, Talent, Payroll, HR, Benefits and AI & Analytics — helping organisations across healthcare, aged care, hospitality, retail, stadia, logistics and other frontline industries attract, manage, pay and retain their people.
Founded in 2002, Humanforce has a 1,800-strong customer base and is heading towards one million employees under management, across a wide range of industries including Aged Care, Childcare, Healthcare, Retail, Hospitality, Events & Stadia, Local Government and more. Today, we have offices across Australia, New Zealand, the United Kingdom, the Philippines, and the USA.
Customers include Legends Global, Lords Cricket Ground, Melbourne Olympic Park Trust, Accor, Flight Centre, Hungry Jack's, Vodafone, Fujitsu and more: Humanforce.com
About Kroenke Sports & Entertainment
Denver-based Kroenke Sports & Entertainment is one of the world's leading ownership, entertainment and management groups. As owners and operators of the Denver Nuggets (NBA), Colorado Avalanche (NHL), Colorado Mammoth (NLL), Colorado Rapids (MLS), Ball Arena, Paramount Theatre, and DICK'S Sporting Goods Park, KSE's sports and entertainment assets are second to none. Additional properties under the KSE umbrella include Altitude Sports & Entertainment, the 24-hour regional television network, and Altitude Authentics, the company's official retail provider. For more information, visit BallArena.com